Mother - Daughter Looks with Tarte

Like my mother before me, I have always had an early interest in makeup. When the oldest of my five daughters, then 13, asked to start wearing makeup to school, I took a deep breath, and wondered how my little girl was now a teenager. In an effort to keep Grace looking natural and youthful, I bought her many of the Tarte products that I had used for over a decade because I knew their focus on natural beauty and healthy ingredients were values that I also shared. 

Now a freshman in college, my daughter and I continue to share our love for Tarte Cosmetics and have taken advantage of their 25-35% off Friends and Family Sale. (Tarte loyalty members get 35% off.) We’ve stocked up on some of our favorite Tarte products and whether you’re a youthful 18 year old or a mom to many, there is something that every woman can appreciate within this female founded brand. 

Over 40 Favorites

As an active mom to seven, I start my makeup routine with SEA’s GLOWtion, a tinted primer that can be used on its own or under foundation. Although I started using this on a beach vacation, I have come to love its golden glow under my makeup. After using the new Ultra Creamy Shape Tape, designed for aging /dry skin (excluded from sale), I highlight my cheekbones with bronzer, the Breezy Cream Blush in Pink Sky and then give myself an instant lift with the new Shape Tape Glow Powder in Moonlit. The Marajuca Juicy Lip Gloss in Guava tops off my everyday look with a peachy pink lip color.  Their blending sponges and Full Face Five brush set are also my go-to daily tools.

Looks Teens are Loving

Grace and I both wear the In Bloom palette on a regular basis and for more color options, we also love the romantic colors in the Juicy palette (excluded from sale.) Tarte’s Foundcealer is my go-to recommendation for teen looks or for those who like minimal fuss. This moisturizer, foundation, concealer and SPF in ONE, offers medium, natural coverage without cakiness. One natural blush for teens that we recommend is the Amazonian Clay 12 Hour Blush in Peaceful, Paarty or Captivating. Allure Magazine’s beauty award winner, The Maneater Mascara, is one of Grace’s all time favorites while the Maneater Plumping Glosses, in Pink Pearl and Light Pink, give her a natural plump without the harshness of the overlining lip trend. 

Beach Must Haves

Tarte’s SEA collection is an ocean inspired line that has many waterproof and sweatproof options...perfect for spring and summer days or beach vacations! GLOWtion can serve as a tinted moisturizer while the Surfer Curl Volumizing Mascara offers 12 hours of smudgeproof wear and volume. The Hydrocealer is an oil free, waterproof and sweatproof concealer that moves with your skin to prevent creasing and settling. (I shared this last year on Instagram and it was a huge hit!) This is the perfect concealer for outdoor wear! With the Breezy Cream blushes and the Moisture Balm Daytime Lip Mask, Tarte has you covered for spring break and summer vacation! 

Our family has a long history with Tarte and with five daughters, I know our family’s loyalty to the brand who prioritizes natural beauty, sustainability and community giving will only grow as my little girls do! Use code Jenny15 for 15% your Tarte purchase.

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